Branding & Brand Identity
I'll make your
brand memorable.
A strong identity and proposition go a long way to making a brand stand out – through imagery, colors, words, and personality. I'll define your big idea and develop a compelling strategy – the foundation upon which every other piece of activity and consumer touchpoint is based. With my clearly defined process, I'll help you cut through the complexities of brand development to deliver a cohesive and considered brand-building strategy. It all starts with a period of discovery.
What your brand stands for?
I'll help define your brand, it's purpose and reason for being, then communicate it in a way your audience will understand. I'll look at the market, analyse your competitors and work out what makes you special. Through workshops, interviews, focus groups and desk research, I'll start to build a picture of your brand, and how we can make it shine.
Your proposition.
What is it?
A good proposition helps convince your audience that you can solve their problems, that you're the right people for the job. It's got to be simple, have purpose, clarity and a point of difference – audiences need to get your proposition without having to think too hard about it.
The place where Brand starts to take shape.
Colour, typography, iconography, imagery and tone of voice combine to create a visual representation of your brand, it's personality and uniqueness. If there's one thing that all killer brands have in common, it's consistency. It doesn't matter how big or small a brand is – consistency is super important. I'll create a set of brand guidelines to keep you on the straight and narrow.
What's in a name?
Probably one of the hardest jobs in marketing – that's the honest truth. Agreeing a name can take time and of course everyone has an opinion, but it's important to remember that a name can't do everything. It is, however, the one common thread that runs through the entire history of your company – it pays to spend some time getting it right.